Singles Day

While the 1990s was a time where couples were celebrated and marriage was encouraged in China, university students unofficially declared 11.11 – visually resembling four ‘single’ sticks – to be a day for the unattached ... enter Singles Day! Nowadays, however, Singles Day is an online shopping extravaganza with multinational eCommerce sites offering big discounts, epic deals and must-see promotions.

Fun fact: Singles Day is in fact the world’s most profitable and biggest shopping event!

Although initiated in China, Singles Day has gained worldwide momentum and stores the world around offer major deals and sales. Singles Day is all about treating yourself to the biggest of sales - whether or not you have someone to share your new loot with.

Singles Day is held annually on

• Sign up to the LoveCoupons.ae newsletter for Singles Day news delivered straight to you!
• Start planning early - troll the news and the web for lists of retailers offering Singles Day deals. Bookmark those retailer’s websites, download their apps and create wishlists.
• Look to past years’ sales for guidance - retailers most likely won’t recycle Singles Day deals from year to year, but you can reliably predict the types of products you’ll find the best deals on. Electronics, clothing and apparel, and cosmetics are all typical Singles Day finds.
• Follow your favourite retailers on their social media. This tip pays off year-round, but it’ll especially come in hand during Singles Day in ensuring you stay on top of all the deals and promotions on offer.
• Budget! It’s tempting to shop every offer your eye lands on, but do you really need another pair of shoes? Plan a budget and stick to it as best as you can.
• Price check before you buy - sometimes Singles Day deals aren’t all they’re cracked up to be. To judge how good the deals really are once it’s crunch time, you’ll need to track prices leading up to Singles Day.
• Use online price comparison tools to make sure you’re really getting the lowest price out there. The item you want could be even cheaper elsewhere!
• Sign up to your favourite brand’s mailing list. They’ll send all their offers straight to you! That way you don’t have to go searching.
• Be aware of store policies, for example - many stores don’t accept returns on major sale items. To avoid complications and disappointments, check these policies out before completing your purchase.
• Shop in incognito or private mode - this is less about secure shopping and more about rendering you eligible for deals not available to someone with your browsing or purchasing history (yes, retailers know way more about you than you realize).
• Enjoy it! Singles Day shopping shouldn’t be a dreary experience. Get a friend or two to join you and make a thing out of it.

You’re ready to conquer Singles Day shopping!

But wait, there’s more!

Check out these other major shopping events:

• Black Friday - where shopping meets wild discounts and sales. Check out the Black Friday page at LoveCoupons.ae for all the discounts and deals available.

• Cyber Weekend - a whole two days of major sales! Check out the Cyber Weekend page at LoveCoupons.ae for all the discounts and deals available.

• Cyber Monday - the cherry on the cake to round off the shopping extravaganza. Check out the Cyber Monday page at LoveCoupons.ae to get your hands on all the discounts and deals available.