Is there a better way to ring in the New Year than with massive sales? With the start of a New Year comes the start of a new shopping season and New Year sales are here to make that shopping experience a little easier on your pockets.

Whether you’re shopping to spoil yourself with gifts or getting gifts for someone you love, you can’t ignore the fantastic deals and massive savings. This time of the year offers a great opportunity to grab anything you either didn’t get from Santa or have been saving for all of last year.

Happy New Year!

New Year deals go live on

• Sign up to the LoveCoupons.ae newsletter for New Year news delivered straight to you!
• As the age-old adage goes, “the early bird catches the worm”. Start planning early - troll the news and the web for lists of retailers offering New Year deals. Bookmark those retailer’s websites, download their apps and create wishlists.
• Follow your favourite retailers on their social media. This tip pays off year-round, but it’ll especially come in hand during New Year sales when retailers ramp up promotional activity and offer last-minute deals. You want to make sure you’re first to see all the deals!
• Budget! It’s tempting to shop every offer your eye lands on, but do you really need another pair of jeans? Plan a budget and stick to it as best as you can.
• Price check before you buy - sometimes New Year deals aren’t all they’re cracked up to be. To judge how good the deals really are once it’s crunch time, you’ll need to track prices leading up to New Year’s day.
• Use online price comparison tools to make sure you’re really getting the lowest price out there. The item you want could be even cheaper elsewhere!
• Sign up to your favourite brand’s mailing list. They’ll send all their offers straight to you! That way you don’t have to go searching.
• Be aware of store policies, for example - many stores don’t accept returns on major sale items.
• If you can, skip in-store shopping and shop online. Many retailers will offer the same, if not more, deals online as well. Shopping in the comfort of your home can be a great way to avoid the notoriously boisterous crowds and the long queues to get into some shops.
• Enjoy it! New Year shopping might be overwhelming but it’s also a lot of fun. Get a friend or two to join you and make a thing out of it.

Should you choose to shop New Year deals from the comfort of your home online, here are some tips and tricks to make sure you shop safely, securely and smartly:

• Shop with trusted online retailers or do thorough research before making purchases from unknown retailer sites.
• Never provide your credit card information if you do not see the ‘padlock’ on the upper left-hand side of your address bar, or if the address begins with “http://” instead of “https://”.

• Keep your information private. If the retailer asks for too much information such as your birth-date and social security numbers, do not complete the transaction.
• After shopping New Year deals, it’s a good idea to keep a close eye on all your banking statements, checking them weekly rather than by the month, just in case something slipped to a hacker. Notify your cardholder service if there are any discrepancies immediately.
• Maintain good virus protection on your computer to prevent spyware and other hacks from accessing your information. Many trusted anti-virus services are available online for free so you can take advantage of convenient online shopping.
• Avoid using public Wi-Fi to do your shopping, rather use secure connections.
• Be cautious of unsolicited emails and pop-up internet adverts with too-good-to-be-true offers. Use caution when a deal is drastically better than others and always double-check before clicking on ads.

Don’t stop now. Check out these other major shopping events!

• January sales - big sales and offers throughout the month of January. Check out the January Sales page at LoveCoupons.ae for access to all the discounts and deals available.

• Halloween - scream-worthy sales, discounts and offers!. Check out the Halloween page at LoveCoupons.ae for all the specials and promotions available.

• Black Friday - where shopping meets wild discounts and sales. Check out the Black Friday page at LoveCoupons.ae for all the discounts and deals available.

• Cyber Weekend - a whole two days of major sales! Check out the Cyber Weekend page at LoveCoupons.ae for all the discounts and deals available.

• Cyber Monday - the cherry on the cake to round off the shopping extravaganza. Check out the Cyber Monday page at LoveCoupons.ae to get your hands on all the discounts and deals available.